Nicolas Simoes
We would be tempted to start with the body, a male body and its postures captured and declined almost daily.
The magic of fashion, influence, and modeling in the age of social media.
Then, we explore situations: father, husband, entrepreneur. We follow his adventures, his way of life, step by step.
We try to guess what filters through a well-framed professional image.
Lifting the veil. It is through the Simoé project that its creator reveals himself. From Simoes to Simõé, the S is reversed and passes over the O.
We appreciate the change of perspective. Intuition, creativity, and generosity. Nicolas Simoes approaches his brand from its feminine side.
Drawing, material, and the encounter with the workshops were the founding acts of the Simoé project. Brutality and massiveness.
A desire: how to invite men to wear more jewelry?
Then a leitmotif, through a quote from Paul Morand (In Praise of Rest, 1937): “The most beautiful journey here below is the one we make towards each other.”
A common thread, displayed like a mantra, repeated endlessly. Patience for the journey.
A collection of moments to observe: Balinese forests, Marrakech souks, Sicilian mountains and Corsican beaches.
Jewelry keeps memories alive, materializes memories.
Then they return to the forefront, ready to honor the one who wears them.
Portrait: Françoise Elian, Photo: Marion Colombani